Frequency 006: Transformation (Denim Wash Boxy Fit Tee)

JEKYLL & HYDE — Frequency 006

Change / Transformation

A study of identity, perception, and the strange distance between who we are and who others believe us to be.

The back features a vintage theatre-poster-inspired composition built around Jekyll & Hyde, with contrasting imagery representing the duality within the self.

The aged red, cream, and black palette gives it the feel of an old psychological drama poster, while the distorted typography reinforces the idea of two identities occupying the same space.

The front is intentionally restrained, carrying only the Cooley quote:

“I am not what I think I am,

I am not what you think I am;

I am what I think you think I am.”

Designed on an oversized boxy-fit washed tee, with the front kept subtle and the back carrying the visual weight.

Details

Oversized boxy silhouette

Washed denim-blue finish

Subtle front typography

Large vintage-inspired back graphic

Jekyll & Hyde / duality concept

Distressed, archival theatre-poster aesthetic

Artwork centered for the proportions of the boxy fit

Frequency 006

CHANGE / TRANSFORMATION

Λ N T H Λ K U M I N C H I

Beyond the Ordinary.